Support Portal ContactGet in touch

Dynamics 365 for Marketing: Add Preheader to Marketing Emails

   Words by Ciaran Reynolds

   on 08/01/2020 14:58:33

You do have the ability to add a preheader to your Marketing Emails but it’s not entirely clear. Luckily we will run through adding a preheader in this blog post.

In order to add a preheader you need to ensure you have text in the first section of your email and if you are using a section with multiple columns then the text needs to be in the first column (furthest left).

1

When you send your email the text from your top section will be added as the preheader. It is worth noting that email providers will only show a certain number of characters in their preheaders.

2

If you don’t want the text visible in your email then you can start the email with one column, add the text to the top of the column, make it as small as possible then change the colour to the same as the background.

3

After changing my text to the same colour as the background the email comes through to outlook with the preheader but no text on the actual email.

4

Alternatively you can add the code below to the HTML and this will remove the section that contains the preheader text entirely.

<div style="display: none">

Testing preheader for marketing emails in Dynmaics 365 for Marketing

</div>

5

Both methods will add preheader text and remove the text from the email but using HTML will make the section completely disappear and move everything below it to the top of the page.

6

  • "Paul has made a real difference to how my team of 24 people record and store valuable customer data and sales opportunities. Highly recommended."

    James, Operations Director

  • "Understanding your business allows us to advise when to implement aspects of CRM and, likewise, when not to."

    Paul McQuillan, Managing Director

  • "Dynamics 365 and CRMCS have made a real lasting difference to our business, allowing us to replace older systems that were holding back our performance."

    Grahame, Chief Operating Officer

  • "James worked well with us to help connect CRM with Outlook and relate how this might benefit our team using CRM for Property Care."

    Natalie, Property Care Supervisor

  • "Matt was really good with helping us run User Testing on the new Compliance Module of our CRM System."

    Tom, Compliance Administrator

Prefer to go old-school?

Write to us using the below addresses.

Head Office
CRM Consultancy
61 Oxford Street
Manchester
M1 6EQ

London Office
CRM Consultancy London
Grosvenor Avenue
London

Content © CRM Consultancy.