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Customisation and Configuration: Use it, don't lose it

Modern CRM Systems provide a range of functionality to help you build your business processes in the system for your teams - from tailoring the core database, workflow, forms, views, goals, metrics, role-based security, field-based security, business units and much more besides; and after all that, you still have the option of adding development over the top.

The trick is understanding that each of the above is an option, and the when/how to use that option to get you where you need to be.

The first part of that comes with knowing the full range of options available to you, and after all, if you have invested in Dynamics CRM then you already have a wealth of options to choose from - we can help here as we pretty much know everything there is to know about Dynamics, and have the experience in translating your requirements to the best option available.

After all, if you don't look at the available options, you've not benefiting from the things you already have.

Development - Where it's needed and getting it right!

The very best CRM Systems know that there is no functionality that might be exactly right for your business, and offer the ability for skilled developers to add extra logic or tools to the core product.

Development comes with its own risks but we often find two things when looking at custom development:

The CRM Solution that has built everything imaginable via CRM Workflow to avoid the dreaded custom development - and nothing quite works as Workflow is not quite aimed at replacing custom business logic.
The CRM Solution that looks like it might have forgotten the core tools available, and opted to develop everything in sight.

Neither approach is better or worse, but the key is to understand where development is useful and how it supports the business.

Do you need it, and if you do, make sure it is done in the right way to be supportable, maintainable and above all, the right fit for the business.

Reporting - Free your Data

Often Reports get left to the end of a project as a nice-to-have once the project is in - which we think is a crucial mistake. Reporting is often crucial to your business, and key to giving your users 'something back' after learning a new system or new set of processes.

To the teams using CRM, these reports can often be the call to action for launching business processes, not a nice-to-have at the end. As such we prioritise reporting to be front and centre of CRM, to try and summarise and condense the large volume of information within your business to a meaningful outlook.


Every CRM Solution needs a home, the starting point that your team will hit each day as part of doing business.

In more traditional systems, this can simply be a list of today's Opportunities, or today's Support Cases, this gives your teams their to-do list however does not give them any deeper knowledge on thinking more strategically about the direction of the business.

Dashboards form a better way of giving your team a launch-pad into the business - mixing lists of pending actions alongside reporting and forecasting, this empowers your team to help manage their own performance management with real-time information from the business.

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  2. Puma Investments is a financial services group which offer a range of award-winning investments across private equity, property finance and quoted equities . They needed a marketing platform to support their demands, whilst getting the best out of Dynamics 365. After researching Dynamics 365 for Marketing (“D4M”) they came to us to guide them on their D4M journey..... More

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  • "Paul has made a real difference to how my team of 24 people record and store valuable customer data and sales opportunities. Highly recommended."

    James, Operations Director

  • "Understanding your business allows us to advise when to implement aspects of CRM and, likewise, when not to."

    Paul McQuillan, Managing Director

  • "Dynamics 365 and CRMCS have made a real lasting difference to our business, allowing us to replace older systems that were holding back our performance."

    Grahame, Chief Operating Officer

  • "James worked well with us to help connect CRM with Outlook and relate how this might benefit our team using CRM for Property Care."

    Natalie, Property Care Supervisor

  • "Matt was really good with helping us run User Testing on the new Compliance Module of our CRM System."

    Tom, Compliance Administrator

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